MERCEDES CLIFTON

DIRECTOR OF OPERATIONS

336.279.2525

[email protected]

BUILDING CLIENT RELATIONSHIPS FROM A PAPERLESS OFFICE

In her role as Director of Operations, Mercedes provides operational efficiency and client support for the individual wealth management and financial planning groups at Gate City Advisors. Her responsibilities include keeping a keen eye on our firm budget and budgetary changes, maintaining effective and time-saving processes for client maintenance and service, and providing support with all client online access. In addition, she handles employee development, training and company growth. Starting out her financial services career in 1995, Mercedes has accrued wide-ranging operational, managerial and financial advisory experience from positions at Wells Fargo and Bank of Oak Ridge. She has been with Gate City Advisors since inception in 2012. Her favorite part of the job is helping clients cut through the fog of financial jargon to find the clarity they need to reach their retirement planning goals.

Mercedes resides in Greensboro with her teenage daughter, Isabella. Outside of the office, she can often be found enjoying live concerts, any and all sporting events with her family and friends, and walking her 10-year-old Weimaraner, Logan.

Education: BS in Business Administration, Greensboro College

Mercedes does not offer Securities or Investment Advisory Services.

Meet the Rest of the Team

HAVE A QUESTION?

We want to answer it! Send us an email and one of our team members
will get back to you within 24 hours!

Send Us An Email

Check the background of your financial professional on FINRA's BrokerCheck.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. Gate City Advisors is not affiliated with Kestra IS or Kestra AS.

This site is published for residents of the United States only. Registered Representatives of Kestra Investment Services, LLC and Investment Advisor Representatives of Kestra Advisory Services, LLC, may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all of the products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact Kestra IS Compliance Department at 844-5-KESTRA (844-553-7872). https://bit.ly/KF-Disclosures

Client Bill of Rights

Quality Service from Competent Advisors

You are entitle to a high level of proactive, courteous service from all associates at Gate City Advisors, LLC. You have the right to work with a trustworthy, dependable and independent wealth advisory team focused on your financial goals. Your wealth advisor will develop a personal relationship with you.

Timely Communication and Education

You have the right to receive communications in a timely manner. Our goal is to provide you with information before the question arises. You have the right to continual education delivered by our wealth advisory team during the development and monitoring of your personal wealth plan.

Recommendations Based on Your Needs

You have the right to know your Risk Number™ and how much risk your portfolio contains. You will receive independent, unbiased recommendations based on your defined needs, preferred risk tolerance and financial goals. You have the right to know if you are on track to a successful financial outcome.

Best Execution

You have the right to receive best execution in all that we do. Portfolio transactions will be executed in a timely manner, with prompt third-party confirmation. All interactions with the Gate City Advisors operations team will be timely, precise and prompt.

Confidentiality

You the the right to the strictest levels of confidentiality when you provide information to your Gate City Advisors team. Gate City Advisors will protect your information to the highest standards outlined by the SEC, FINRA, and state and regulatory agencies.

Accurate Reporting

You have the right to accurate third-party reporting of all managed accounts. Your statements will identify all account positions held, cash receipts and disbursements made through Gate City Advisors.

Transparency

You have the right to a transparent relationship and to clearly know the costs for portfolio management, transactions and advisory services. All communications with the Gate City Advisors team strive to be clear and concise. If you have a question, it is our duty to answer it in an understandable way.

Client Responsibilities

Reciprocal trust, courtesy and respect are the hallmarks of the advisor-client relationship. Within that relationship, the client looks to the advisor for education, guidance and advocacy. The advisor can only meet these expectations if the client also fulfills his or her responsibilities. Clients are expected to

Treat the advisor and staff with courtesy and consideration.

Communicate candidly, apprise advisor of all facts or circumstances and fully disclose financial information material to account management.

Honor the agreed-upon fee arrangement.

Pay promptly all bills for services rendered

Fulfil financial commitments, as stated in the client agreement, before withdrawing from the advisor-client relationship.

Acknowledge that the advisor is governed by the rules set forth by the SEC, FINRA and other regulatory bodies.

Return all phone calls, emails and correspondence in a timely fashion.

Provide at least 24 hours' notice if unable to attend a meeting.

Notify the advisor of any change in telephone number or address and respond promptly to a request by the advisor for information and cooperation